Today’s internet is at an interesting crossroads. The web as we know it, the idea of an „anarchic“ web of independent platforms, has come under strong scrutiny. Over the past decade the emergence of „social“ content hosts like Facebook, Youtube, Twitter, Medium, or even WordPress.com has empowered anyone to quite easily build an audience. More and more those platforms become not only the place where users connect, share links and debate someone else’s content, but also the place where they produce it and where therefor users come to expect to consume them.